Roam started with a school run and a missing backpack. Our founder bought an AirTag to fix it. Then came the case to protect it, the keyring to attach it, and a growing pile of plastic that would outlast the problem it was meant to solve. So we built something different.

We partnered with Tangerine, an award-winning British design agency behind some of the world's most recognised products, with one brief: build a tracker where everything is already included. No case needed. No clip to lose. No subscription to forget to cancel.

The elastic strap is built in, so it clips onto anything, straight out of the box. The battery lasts up to two years. There's no subscription. And when it eventually reaches end of life, it's made from recyclable materials, not destined for a drawer of forgotten tech.

In a world where so many things are made to use, throw away and buy a new one, Roam is the modern, eco-friendly way to keep what's yours...yours. We hope you love Roam as much as we do!

One tracker. Infinite uses.